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Moshe Kress. Paul Vanderbroeck. Christopher Drax.

Communicating Your Vision of Digital Transformation

Kaj Storbacka. Home Contact us Help Free delivery worldwide. Free delivery worldwide. Bestselling Series. Harry Potter. Popular Features. New Releases. Description This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society.

As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.


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Neuroleadership Theo Peters. Wine Positioning Pierre Mora. Digital Business Leadership Ralf T. Digitalization Cases Nils Urbach. Buy Hardcover.

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Buy Softcover. FAQ Policy. About this book This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. Show all. Dirk Popp is one of the most established crisis management experts in Germany. The former CEO of Ketchum Pleon Germany advises various renowned DAX and international corporations on strategic, change and crisis communications across a wide range of industries.

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Show next xx. Read this book on SpringerLink. Why Techies may be the New Communications Team.


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The keys to a successful digital transformation | McKinsey

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